QR Codes – The Next Phase in Advertising

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Image via Wikipedia

Have you noticed those crazy little squares popping up in magazines, flyers and mailers that look like a Rorschach test?  

People have been drawn toward QR codes because they are new, look cook and they are tech-savvy. 

What is a QR Code

A QR Code is a two-dimensional barcode, which has encoded in it a URL (web address), text, or other information. It can be read by a QR code scanner, including QR scanner smartphone apps.

How can I read a QR code?

If you have a smartphone, go to the app store and search for a QR code reader. You’ll find several free apps. Run the app and then hold your phone’s camera over a QR code to read it. Most QR codes you’ll come across have a URL encoded, so chances are when you read the QR code it will take you to a web page.

What’s the point of QR codes?

QR codes link offline information to online content, effectively providing additional information and even multimedia to an offline experience. If you’ve created print material that included a URL for more information, a QR code for that URL could also be added to enable smartphone users to go directly to that web page without having to type in the web address.

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